How Twinings shortened time to hire by 63%
Food & Beverage
63%
shorter time to hire globally
300%
increase in applicant volume
45%
reduction in interview stage duration
Executive summary
Twinings is a global tea company with offices across 11 countries and a reputation built on quality and heritage. When Talent Acquisition Specialist Sophie Rogers inherited a recruitment operation that relied on manual processes, scattered spreadsheets, and a patchwork of systems, she saw an opportunity to transform the entire function. By implementing Pinpoint, Sophie cut Twinings' time to hire by 63%, increased applicant volume threefold, saved over half a million pounds in agency fees, and gained the data visibility that was previously lost in a black box.
Industry
Food & Beverage
About Twinings
Twinings is a fast-moving consumer goods company with a global footprint spanning 11 locations, including offices in Andover, Paris, New Jersey, Lagos, Shanghai, and Jakarta. With 400 employees in the UK and 2,400 globally, the company is known for its tea quality and heritage. As a business focused on seasonal hiring and rapid growth, Twinings needs recruitment technology that can scale quickly without sacrificing speed or quality.
Why Pinpoint?
Before Pinpoint, Twinings' recruitment operation was a nightmare. The team had no dedicated ATS, so HR handled each step manually. Candidates uploaded CVs to a form on the main website, HR downloaded them one-by-one, and line managers reviewed CVs via email in a process that could stretch to over 100 days. Sophie needed a system that would centralize candidate management, automate the manual work, and give her visibility into recruitment metrics. She also wanted to reach more candidates across multiple job boards without copying data manually between platforms.
“Candidates have told us, ‘When I saw your system, I knew right away that Twinings would be a great company to work for, because you have a great platform.’”
Sophie Rogers
Talent Acquisition Specialist, Twinings
Use Case
1
Centralized candidate management and bulk automation
The challenge
Before Pinpoint, Twinings managed candidates one-by-one through disconnected systems. HR downloaded CVs manually, line managers reviewed them via email, and there was no centralized candidate profile. Every step required manual work, and Sophie had no visibility into where candidates stood in the process or how many applications came in from different channels.
The solution
Pinpoint gave Sophie a centralized platform where all candidate information lives in one place. Hiring managers can now access CVs, make interview notes, score candidates, view feedback, and communicate with candidates from a single candidate profile. Sophie implemented bulk candidate communication and automation so she could manage multiple roles simultaneously without drowning in admin work. Where the team had been handling candidates one-by-one, they now manage them in bulk.
All candidate information in one profile
Bulk communication, no repetitive manual work
Full visibility for managers and TA
It was such a colossal waste of time for everyone. Line managers were reviewing each CV manually via email. It was incredibly time-consuming.
Sophie Rogers
Talent Acquisition Specialist, Twinings
Use Case
2
Multi-channel job posting that reaches more candidates
The challenge
Posting jobs on more than one job board required manual work that no one had time for. Twinings was only reaching candidates on a single channel, missing potential applicants who searched elsewhere. Without the ability to scale job distribution, hiring timelines stretched beyond 100 days.
The solution
Pinpoint's job board integrations let Sophie launch and manage job board advertisements with just a few clicks. Instead of manually posting to each board separately and copying data between platforms, she posts once in Pinpoint and the job reaches multiple channels simultaneously. This multi-channel approach dramatically expanded Twinings' reach and applicant pool.
One-click posting to multiple channels
3x increase in applicant volume
Greater reach on preferred job boards
By increasing their reach, Twinings has seen a 3X increase in applicant volume.
Sophie Rogers
Talent Acquisition Specialist, Twinings
Use Case
3
Automated interview scheduling that saves time for everyone
The challenge
Interview scheduling was a back-and-forth nightmare. Sophie managed dozens of roles at once, and each interview required email exchanges to find a time that worked for both the candidate and hiring manager. This manual coordination slowed down the entire hiring process and made the candidate experience feel clunky.
The solution
Pinpoint's automated interview scheduling lets Sophie set her availability once, then candidates self-select from her available times. The system syncs directly with calendars so there's no confusion or double-booking. Hiring managers also benefit from the same automation, eliminating the back-and-forth that typically delays interviews.
One availability update, no email chains
Self-selected interview times
Automated syncing, no calendar conflicts
Sophie looks after dozens of roles at a time, but she's not stressed about calendar management.
Sophie Rogers
Talent Acquisition Specialist, Twinings
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Love for Pinpoint
“I prefer Pinpoint over Workday and PeopleSoft because of the ease of use.”
“The fact that we survived hyperscaling from 600 employees to more than 1,300 in less than a year is the best testament to our success with Pinpoint.”
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“Pinpoint has completely changed how we work. We're more efficient, more consistent, and better equipped to give every candidate a great experience.”
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“We want to be the employer of choice, and having Pinpoint on board is going to help us achieve that.”
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“I love being able to text from Pinpoint because many of our candidates prefer it. The delivery receipts and history tab give me total visibility into the process.”
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“The communication before was not always perfect — there were a lot of mistakes along the way. Whereas now it's really a great experience for candidates.”
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