How Twinings shortened time to hire by 63%
Food & Beverage
63%
shorter time to hire globally
300%
increase in applicant volume
14%
increase in Candidate NPS
Executive summary
Twinings is a global tea company with offices across 11 countries and a reputation built on quality and heritage. When Talent Acquisition Specialist Sophie Rogers inherited a recruitment operation that relied on manual processes, scattered spreadsheets, and a patchwork of systems, she saw an opportunity to transform the entire function. By implementing Pinpoint, Sophie cut Twinings' time to hire by 63%, increased applicant volume threefold, saved over half a million pounds in agency fees, and gained the data visibility that was previously lost in a black box.
Industry
Food & Beverage
Location
UK
Headcount
2400+
TA team size
5
About Twinings
Twinings is a fast-moving consumer goods company with a global footprint spanning 11 locations, including offices in Andover, Paris, New Jersey, Lagos, Shanghai, and Jakarta. With 400 employees in the UK and 2,400 globally, the company is known for its tea quality and heritage. As a business focused on seasonal hiring and rapid growth, Twinings needs recruitment technology that can scale quickly without sacrificing speed or quality.
Why Pinpoint?
Before Pinpoint, Twinings' recruitment operation was a nightmare. The team had no dedicated ATS, so HR handled each step manually. Candidates uploaded CVs to a form on the main website, HR downloaded them one-by-one, and line managers reviewed CVs via email in a process that could stretch to over 100 days. Sophie needed a system that would centralize candidate management, automate the manual work, and give her visibility into recruitment metrics. She also wanted to reach more candidates across multiple job boards without copying data manually between platforms.
Use Case
1
Centralized candidate management and bulk automation
The challenge
Before Pinpoint, Twinings managed candidates one-by-one through disconnected systems. HR downloaded CVs manually, line managers reviewed them via email, and there was no centralized candidate profile. Every step required manual work, and Sophie had no visibility into where candidates stood in the process or how many applications came in from different channels.
The solution
Pinpoint gave Sophie a centralized platform where all candidate information lives in one place. Hiring managers can now access CVs, make interview notes, score candidates, view feedback, and communicate with candidates from a single candidate profile. Sophie implemented bulk candidate communication and automation so she could manage multiple roles simultaneously without drowning in admin work. Where the team had been handling candidates one-by-one, they now manage them in bulk.
Centralized
candidate information in one profile
Reduced
repetitive manual work
Increased
visibility for managers and TA
"Candidates have told us, ‘When I saw your system, I knew right away that Twinings would be a great company to work for, because you have a great platform.’"
Sophie Rogers
Talent Acquisition Specialist, Twinings
Use Case
2
Multi-channel job posting that reaches more candidates
The challenge
Twinings’ recruitment data had become a black box. Sophie and the team lacked clear visibility into where applications were coming from, how diversity metrics were tracking across roles, and which channels were driving the strongest results. Pulling meaningful insights was time-consuming, inconsistent, and difficult to scale into a long-term hiring strategy.
The solution
Using Pinpoint’s recruitment analytics tools, Sophie made reporting accessible across the hiring process. She gained visibility into diversity data and candidate source performance, uncovering that 85% of Twinings’ applications came through LinkedIn. With clearer insights, Sophie strengthened Twinings’ recruitment strategy, secured a two-year LinkedIn partnership, and reduced reliance on agencies, helping save £500,000 in agency fees since January 2023.
£500,000
saved in agency fees
300%
increase in applicant volume
Increased
reach on preferred job boards
"Pinpoint's reporting allowed us to see where to allocate our budget and what areas of recruitment needed the most work."
Sophie Rogers
Talent Acquisition Specialist, Twinings
Use Case
3
Automated interview scheduling that saves time for everyone
The challenge
Interview scheduling was a back-and-forth nightmare. Sophie managed dozens of roles at once, and each interview required email exchanges to find a time that worked for both the candidate and hiring manager. This manual coordination slowed down the entire hiring process and made the candidate experience feel clunky.
The solution
Pinpoint's automated interview scheduling lets Sophie set her availability once, then candidates self-select from her available times. The system syncs directly with calendars so there's no confusion or double-booking. Hiring managers also benefit from the same automation, eliminating the back-and-forth that typically delays interviews.
45%
less time spent in the interview stage on average
Reduced
interview-related bottlenecks
Enhanced
the interview experience for candidates and hiring managers
"Since implementing Pinpoint, everything has become so much easier. Our hiring managers are no longer wasting time manually sifting through CVs, and the feedback we continue to get about Pinpoint is how easy it is to use."
Sophie Rogers
Talent Acquisition Specialist, Twinings
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Love for Pinpoint
“The communication before was not always perfect — there were a lot of mistakes along the way. Whereas now it's really a great experience for candidates.”
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“I just love that I can manage everything and every role in one place without having to jump between systems.”
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“Pinpoint has changed how we work with people. The whole process feels more connected, more efficient, and more human.”
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“Jobs and candidates are clear and easy to find, and everything can be customized without hassle.”
“Pinpoint is so quick and user-friendly. We have saved so much time on admin since we started using it. I don't think I could ever go back to our old way of recruiting!”
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“Our hiring managers were really excited to have something central and very easy to use that covers all their needs.”
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