How Tata Chemicals meets their time to hire target 100% of the time
Manufacturing
100%
time to hire target hit since implementing Pinpoint
Full
Pinpoint cost offset in a single quarter
7x
higher hire rate for web-sourced candidates
Executive summary
Tata Chemicals Europe is a manufacturer of chemical products with a 150-year history, operating one head office and three manufacturing sites across Cheshire. With a brand that isn't widely recognized beyond the region, the HR team struggled to attract diverse talent at volume. Hiring ran through an external recruitment partner whose ATS obscured candidate data, left hiring managers working in manual workarounds, and gave the team no visibility into early-stage candidate interactions. By switching to Pinpoint, TCE took direct control of their employer brand and candidate experience, engaged hiring managers in a system they actually want to use, and introduced DEI tooling and direct sourcing that's transformed how they hire. They now meet their time to hire target 100% of the time — and offset the cost of Pinpoint in a single quarter.
Industry
Manufacturing
About Tata Chemicals Europe
Tata Chemicals Europe is a manufacturer of chemical products with a 150-year history, nestled in the heart of Cheshire. TCE makes key ingredients that go into everyday products — from glass to pharmaceuticals and food — many of which are household names even if the Tata Chemicals brand isn't. With a two-person talent team managing a workforce of 375 across four sites, and a hiring mix that spans operational plant roles through to hybrid engineering and specialist positions, their recruitment needs are both varied and volume-driven.
Why Pinpoint?
For years, Tata Chemicals worked with an external recruitment partner who fielded candidates through their own ATS. The TCE team could only ever see the final shortlist — never the full candidate pool. Hiring managers had stopped using the system entirely, opting instead for separate phone calls and emails to review CVs and arrange interviews. There were no DEI tools, no meaningful data, and no control over how candidates experienced the Tata Chemicals brand. Vicky Watson and her team wanted a system that would bring recruitment in-house, give them real visibility, and let them build an employer brand that reflected who they actually are.
“My team all tease me that people will think I'm working for Pinpoint because I love it so much, but it genuinely is really good. It's done everything we wanted it to and more.”
Vicky Watson
Head of HR, Tata Chemicals
Use Case
1
Building a careers site that reflects the brand
The challenge
With an external recruiter managing early candidate interactions, TCE had no real control over how candidates experienced the brand. Even small changes to vacancy listings had to go through the agency. Candidates applied without ever engaging directly with Tata Chemicals — and the team was missing out on the quality and commitment that comes with direct applications.
The solution
Pinpoint gave Tata Chemicals full ownership of a branded careers site that integrates seamlessly with their core website. The site reflects TCE's team culture and longstanding values, setting the tone from the very first interaction. Candidates sourced through the careers site now apply directly to Tata Chemicals — and they're seven times more likely to be hired than those coming through job boards.
Fully
owned, internally managed careers site
Complete
employer brand control
7x
higher hire rate for web-sourced candidates
I've never experienced such quick response times from candidates, from choosing interview slots to accepting roles and returning signed contracts [until Pinpoint].
Vicky Watson
Head of HR, Tata Chemicals
Use Case
2
Re-engaging hiring managers in the process
The challenge
Hiring managers had essentially opted out of the recruitment partner's ATS. They were working around it with separate phone calls and emails to discuss candidates and arrange interviews. This created a lack of transparency, left the HR team chasing feedback, and meant nobody had a clear picture of where candidates stood at any given time.
The solution
Pinpoint's centralized candidate profiles pulled hiring managers back into a system they actually want to use. They can review CVs, request interviews, complete scorecards, and leave comments — all in one place. The whole team can see exactly what's happening with each candidate without anyone needing to chase anyone else.
Fully
engaged hiring managers
Centralized
CVs, scorecards, and communications
Less
chasing despite greater HR involvement
The hiring managers feel much more engaged in the process because they can see what they're contributing. We're doing much less chasing now, even though we're more involved.
Vicky Watson
Head of HR, Tata Chemicals
Use Case
3
Cutting the time and cost of offers and contracts
The challenge
Offer management and contract signing was a slow, paper-based process. The team was sending out paper contracts and chasing down signatures — a process that could take days. With no centralized system managing correspondence, it was hard to track where things stood and easy for things to fall through the cracks.
The solution
Pinpoint's centralized offer management lets Tata Chemicals handle everything in one place, with full visibility of every step in the candidate journey. Candidates now respond to interview requests and return signed contracts in less than an hour. All internal and external correspondence sits in the platform, so there's no ambiguity about what's been sent, received, or agreed.
Under
an hour for interview requests and contracts
All
correspondence in one place
Offer
process cut from days to hours
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Love for Pinpoint
“Pinpoint has been a breath of fresh air.”
“As a new user I've easily navigated the platform and been impressed with the ability to tailor communications.”
“Pinpoint has paid for itself many times over through the efficiency it's created, the time it's saved, and the positive candidate experience it's helped us deliver.”
testimonial
“One of the most valuable aspects of Pinpoint for us has been the richness of data it provides. Where we previously had a more limited view of the hiring landscape, we now have clear, actionable insights that allow us to make confident, informed decisions.”
testimonial
“Pinpoint is so quick and user-friendly. We have saved so much time on admin since we started using it. I don't think I could ever go back to our old way of recruiting!”
testimonial
“We have been using Pinpoint for roughly a year now and the experience has been great!”
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