How Icario perfected every step of their candidate experience
Technology
Customizable
postings with full interview transparency
Anonymous
screening for stronger D&I
50%
cost savings compared to their previous ATS
Executive summary
Icario is a health action company that partners with healthcare plans to drive member engagement in health and wellness. After five years of working with traditional ATS platforms, Senior Talent Acquisition Specialist Rachel Todd discovered Pinpoint and realized how much recruitment software had been holding her back. By switching to a more flexible platform, Icario transformed their candidate experience, strengthened their diversity and inclusion efforts, and created a recruitment process that finally matched their employer brand.
Industry
Technology
About Icario
Icario helps people make meaningful health decisions by partnering with healthcare plans to create programming that engages their members. The company is known for investing in its people through comprehensive benefits, including affordable health plans and generous PTO, and for fostering a smart, collaborative work environment that attracts top talent in the healthcare technology space.
Why Pinpoint?
Rachel wasn't actively shopping for a new ATS when she discovered Pinpoint on a Friday night Facebook thread discussing HR tech. She was so impressed by what she read that she jumped on a live demo with the Pinpoint team. After five years of adjusting recruitment processes to fit software limitations, Rachel saw Pinpoint as a chance to finally work with an ATS that adapted to her needs instead of the other way around. The responsive team and genuine product quality convinced her it was worth the risk of switching platforms mid-year.
Pinpoint is so much more than an ATS because it goes the extra mile in everything that it offers.
Rachel Todd
Senior Talent Acquisition Specialist, Icario
Use Case
1
Flexible job postings that shape candidate expectations
The challenge
Icario's previous ATS lacked the flexibility to customize job postings in meaningful ways. Candidates had no visibility into interview stages, hiring manager bios, or what to expect during the process. This lack of transparency left candidates uncertain and wasted time on both sides of the table.
The solution
Pinpoint's customization capabilities let Icario embed interview stage information directly into job postings, along with hiring manager bios and other details that help candidates feel informed. Each job posting now includes a roadmap of what's coming, making the candidate journey feel more transparent and intentional. Rachel also customized text message reminders to keep candidates on track without burdening her team.
Clear
candidate visibility at every stage
Early
team connection from day one
Minimal admin
with automated text reminders
I absolutely love that. I haven't seen it anywhere else.
Rachel Todd
Senior Talent Acquisition Specialist, Icario
Use Case
2
Strengthened diversity and inclusion through anonymous screening
The challenge
Icario's old ATS undermined their D&I goals by passing all candidate details to the resume shortlist stage, meaning hiring managers could see names and other identifying information during initial screening. This visibility increased the risk of unconscious bias creeping into early-stage decisions.
The solution
Pinpoint's anonymization features block candidate names and identifying information before invitations to interview. Hiring managers make critical initial decisions based purely on qualifications and fit, not demographics. Rachel can also control precisely what information each team member sees at every stage, ensuring sensitive data like salary details stays hidden from those who don't need it.
Anonymized
candidates before manager review
Reduced bias
at every screening stage
Controlled access
to candidate information
We've really appreciated that within Pinpoint, names are anonymized before people are invited to an interview.
Rachel Todd
Senior Talent Acquisition Specialist, Icario
Use Case
3
Powerful search and integrations that save time
The challenge
Rachel's previous ATS limited search functionality to single-word queries across thousands of resumes, making it easy for qualified candidates to disappear in the noise. Integration with their HRIS was also clunky, requiring manual data entry after every hire.
The solution
Pinpoint's advanced search functionality lets Rachel find exactly what she's looking for without losing candidates in massive resume databases. The HRIS integration with Bamboo is comprehensive, automatically pushing new hire information and autofilling fields to eliminate redundant data entry. Scorecards now make it easy to collect, organize, and review candidate feedback from hiring managers across the team.
Faster
candidate discovery, no manual filtering
Automatic
new hire sync to BambooHR
Simpler feedback
and comparison with scorecards
I get it. It's nerve-wracking to change software. But it's a smart risk worth taking. You won't regret it.
Rachel Todd
Senior Talent Acquisition Specialist, Icario
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Love for Pinpoint
“I was thrilled when we implemented Pinpoint in 2023 — it streamlined our processes. We love it over here.”
“I prefer Pinpoint over Workday and PeopleSoft because of the ease of use.”
“As a system, I really do think it's excellent. It makes sense, it flows, it's nice to look at. It doesn't feel like work.”
testimonial
“I like how intuitive and well-organized Pinpoint is — it feels thoughtfully designed with the user experience in mind.”
“We have been using Pinpoint for roughly a year now and the experience has been great!”
“Pinpoint provides ease of access to candidates and significantly reduces unnecessary paperwork. The notifications are super helpful as they keep me updated in real time regarding correspondence that needs attention.”
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G2
4.8
Capterra
4.8
SSR
4.8